GoPro has absolutely one of the best marketing campaigns in modern times. The company is rising in stock largely due to an innovative approach to getting a message out there. They never tell customers how good their product is. They show- literally.
GoPro is a camera company. GoPro cameras are famous for being able to tackle much abuse, including dives underwater, drops down a chute, aerial flights of fancy, and other adventures. GoPro cameras can withstand a lot, and the cameras are particularly expensive because of this. Lastly, the footage is just incredible.
What a Video is Not
A video effort from GoPro could consist of a guy standing in front of a camera saying “this camera can go underwater. This camera can withstand long falls. This camera is highly rated.” This would be a painfully dry effort to promote the product. It would be cheap. But, it would lessen the wondrous qualities of the brand.
The GoPro video campaign epitomizes the act of showing and not telling. The marketing material does not tell viewers anything. In fact, the video campaign is just video of the product in action. One video effort is literal footage from an actual GoPro camera taking a skydive. A user tied the camera to their chest, dove from a plane, and recorded the commercial. Another popular video is attached to a scuba diver. Instead of saying the product can go underwater, the video production effort shows it in every meaning of the word.
Always Showing
Now, it is convenient that GoPro is a video camera company. The “show, don’t tell” marketing approach fits like a glove. But, that is not the end of their marketing. The company shows videos created by fans as commercials. It is a way to engage the customer in a pure CRM way. Users can submit videos to the company. http://boogiemonster.com.au/corporate-web-video/ has removed their video marketing budget from the table almost entirely. Customers send in the commercials. It is a borderline genius strategy that has paid off as one of the most effective marketing efforts ever. The company shows what the product can do. They do not just tell customers.
It is just another example of an amazing campaign that smart companies would be wise to learn a little from. Visit the BoogieMonster official website at boogiemonster.com.au. The site covers video production material and strategies. The boogie monster company is a rising star in highly stylized Corporate video production in Perth, Western Australia.